Archive for February 2010
1 
Xbox Lips Facebook app
We've been a bit on the slow side updating the blog. But it's all due to work. Good old, fun work. For instance this Facebook music quiz for Xbox that was launched today. Answer questions about music and compare your result with your friends. Go ahead and play! (it is in Swedish)
The duelling phones
Einar developed an app to promote the release of his band Dmitry Fyodorov's latest album. The squares represent different sounds from the album.
Fun with phone from Jung Relations on Vimeo.
Spider-Man
The PR industry needs to establish Forum Interaction Guidelines
Being a digital planner you need to have your user stats straight as well as some cases. Both positive and negative. Today a case which most certainly will become a classic social media fake case was revealed, when forum users talking positively about Samsung products were found to be representatives from Swedish agency The Viral Company, who represent Samsung.
The forum users, who had disguised themselves with normal forum nicknames, had been found in several forums talking about both gaming, tv's and other topics relevant to Samsung.
We work with customer support for clients in forums, blogs and micro blogs by answering questions and trying to help, and we do this being transparent and open about who we are. Forum users are knowledgeable and critical towards organizations entering their forum, which makes it incredibly important that we keep the distance and our transparency to establish trust with the forum users.
This kind of "seeding" makes my work so much harder and ruins the reputation of all organisations working with a distributed digital presence. Just as we have created a blogger relations document I think we need to establish a Forum Interaction Guidelines.
- We will always be transparent when interacting with forums
- We will never break the rules of the forum
- We will only interact with the forum when needed
What else is needed?
Pers Värld revealed the story.
Media Culpa also posted about the story.
Update: Adland contacted Samsung who seem unaware of the forum spamming.
Come listen to us at Webbdagarna in Stockholm
Gustaf Brusewitz at Sony Ericsson and I will be presenting our work with the Sony Ericsson Product Blog at the web conference, Webbdagarna, in Stockholm. Our headline is "Sony Ericsson Product Blog - through engagement and openness we created Europe's best corporate blog", referring to our European Excellence Awards for corporate blogs.
We will be presenting at 13.30 on the 24th of March.
Let's Enhance
Got an image enhancer that can bitmap with the right combination of algorithms?
Use online customer service to create a positve online footprint
Photo: throgers
Swedish SEO guru Christian Rudolf wrote an extensive and insightful piece on how brands get jacked online when negative discussions reach a high ranking in a search for the brand name. I also had the honor to add my comment to the story.
SEO is a founding part of all digital communication, something that is probably still unknown for many within communications. With people learning more about digital communication and discovering new services like blogging, Twitter, YouTube, Posterous etc, and also getting accustomed to liking or disliking brands, brand jacking will become a bigger challenge to organizations.
Digital communication has largely been about campaign sites and hoping for a viral effect, but often there is no strategy for creating positive digital footprints that prevent brand jacking. Creating and maintaining a digital presence is increasingly important and I am convinced that a function like customer service on the internet, where each client dialogue means a digital footprint, will be a natural part of a communication strategy.
Digital footprints is an important part of the strategy when we work with digital presence and online customer service for clients, answering tweets and blog or forum posts. When a forum user expresses a problem it is not only important to answer that person, but also all the users that will follow looking for information about the same product.
Making sure all questions have an answer and also letting users know that the company cares and listens to them is an important message to send both for existing customers as well as potential customers looking for a rational argument when choosing between manufacturers. And in the long run posting the answers online will save time and money for the traditional customer service.
Copying is smart, stealing is genius
We like our showroom superstar blogger, Lina, so much we can't help looking at what she does for inspiration.
Lina's interview series "Inside the fashion victim's studio" based on the Inside the Actors Studio is great and we feel we have loads of people we want to ask questions. However we feel our questions will have to be somewhat different, something we are looking into right now. Here is the original.
- What is your least favorite word?
- What turns you on?
- What turns you off?
- What sound or noise do you love?
- What sound or noise do you hate?
- What is your favorite curse word?
- What profession other than your own would you like to attempt?
- What profession would you not like to do?
- If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates?