Archive for December 2009
I wish you a Merry Christmas and a Happy New Year
This guy is my hero. All the lightning and fire, and having a litte santa on the floor, is what Christmas is all about.
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Google Street View – Hall of Shame
There's a lot of people out there collecting fun pictures from Google Street View. About a week ago Eniro got in trouble with a picture of an old lady laying on the sidewalk. In Google Street View we can watch playgrounds, prostitutes, people taking a shit on the sidewalk and just strange pictures created by photos overlapping eachother. The question is; do I want to see myself picking my nose at Torsgatan?
The Eniro lady. (The picture has been deleted by Eniro)
Strange thing in the sky. (see for yourself)
Man taking a shit on the sidewalk. (see for yourself)
Our latest recording
At the Jung christmas party last week we went to Cosmos studio in Stockholm to record the classic Do They Know It's Christmas by Band Aid. And today the production was finalized with the iconic cover.
Drop by if you want a copy.
Engaging consumers in a Stockholm snowstorm
Engagement is cool. But engaging consumers outside in a Stockholm snow storm is super cool. Our good friends at Pixl made the video.
Kings of Power 4 Billion %
pure awesomeness
9 steps to contact bloggers
I know the headline isn't too stylish, however blogger relations are still important.
The list on how to contact bloggers was put together some time ago. Today I pulled it out of the drawer for a client, and thought it would be a good idea to post it and see if I'd get any reactions.
PR people? Bloggers?
- Read the blog – are they interested in what you have to say?
- Read the About page – do they accept press releases or other kind of information?
- Find out how they want information delivered (e-mail, Twitter, etc)
- Send individual e-mails
- Be a person – not a brand
- Don’t fake your intentions, who you are or your relationship to the blog
- Be polite
- If they don’t answer, send one reminder – then stop
- If they do want information, find out what kind – press releases, event invitations, etc
Hur konfigurerar man sina modemparametrar?
Swedish digital marketing - one way, short-lived campaigns
Patrick Gardner, CEO at Perfect Fools, writes a column on adage saying that Swedish digital advertising is ahead, but that it has been about one way, short-lived campaigns focused on delivering the message.
I have seen lots of these kinds of campaigns without focus on engagement and dialogue, simply pushing a message through a flash-based campaign site. But I thought that the trend was moving towards two-way communication, not only from more PR focused agencies, but also from ad agencies.
Gardner also mentions creating business is a trend, saying that agencies are developing their own products, like jeans or software. I doubt this is the way to go for agencies, in the long run it will be hard finding ROI in putting your hours into your private projects only to shine.
Rather, I think creating business as a trend should be focusing more on sales, conversion rates and SEO.
US clothing company ruins their reputation in Sweden - IRL and online
The labor unions traditionally have a very strong position in Swedish society, and messing with them usually means that the famous s**t hits the famous fan. These days the flying remainders also creates ugly digital footprints.
It looks like US clothing company, Urban Outfitters, didn't do their home work before asking their employees to quit their jobs so that they could be re-hired through a temp agency.
Trying to work their way around Swedish work laws stirred up a big discussion and loads of upset people. It didn't take long before there was a Facebook group ("Shame on you Urban Outfitters") with 8,800 members.
Of course, media has written lots of articles on the topic as well. Not only will UO need to spend long hours to get their reputation back up, but also their SERP. Looking at the first page of the search for "Urban Outfitters" on Swedish Google, seven of the results are regarding the protests. Several of the sources are from top Swedish newspapers and will need some dedicated work to knock down.