Archive for December 2008
Merry Christmas
The Royal Swedish Opera wishes you a convenient christmas in this video reply to an intertubes classic — the Nintendo Sixty-FOOOOOOOOOOUR.
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PlayStation 3 launched virtual world - could this be the future of 3D worlds?
Photo:Jon Rafman
Sony launches HOME - a virtual world for the gaming console PlayStation 3. The long awaited service is an open beta and will be accessible from the console interface, allowing its users to interact with their avatars using both text and voice.
Sony will utilize HOME not only to make money by adding payed for services, but also to make the PS3 gamer community stronger by giving them a platform where they can communicate more intuitively.
The online world utilizes an already existing social community and this is where well known Second Life failed. They got a lot of attention back in 2006 since it was a new thing, but people lost interest merely because there was nothing keeping the community together. The world was fairly ugly and using it wasn't intuitive enough for everyday users.
HOME will do just that – help an already existing community interact in a fun and intuitive way. This is a brilliant use of the virtual world platform and you can be sure there will be more virtual worlds like these in the future.
Tech In The Vegetable Kingdom
Treating your best consumers with a sparkling party is a quite well proven way of spreading the word of your brand. But I got a little bit surprised when Engelbrecht's Flowers in Stockholm celebrated their 20th anniversary in this particular way.
Facebook Kicks Out Swedish MySpace PR Representative
Earlier this week, Swedish MySpace PR manager, Lina Thomsgård was banned from Facebook for using Facebook as a promotion platform for MySpace.
The freshly created Facebook group ("Facebook! Give us Lina Thomsgård back") states that Facebook had been annoyed with Lina for a long time, but that she was kicked out for using two fan groups to promote an upcoming concert with Swedish artist, Darin.
The MySpace PR representative allegedly also used the status update quite aggressively promoting "my**ace.*om" (as one of the group commenters say).
While Lina's strategy is not something I would recommend, I would strongly disagree with the banning of a PR representative from the main competitor. Her deed isn't that offensive and you can be certain that the public will disagree with you.
[Update]: Facebook reactivated the account during the weekend, asking Lina to "refrain from repeatedly posting the same message". Read the group wall posts [in Swedish].