When Your Message Comes Back to Bite You

Icelandic bank, Kaupthing, went bankrupt last fall during the economic downturn. Below is a video that allegedly was used internally to get the employees fired up. The main message is "Kaupthinking is beyond", which brings out some laughter today. Most Icelanders, however, aren't laughing.

Olle AhnveOlle Ahnve
Posted on September 15, 2009
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Comments to this article

  • 2009-09-15 Raiha Buchanan wrote

    Funny, but don't you think it's a little mean pointing fingers like that? :-)

  • 2009-09-15 Olle Ahnve wrote

    It really wasn't... It is funny since Kaupthing is the symbol for an enormous economic failure and this movie is pretentious in a way only banks can. But as I said, the Icelanders are ruined and aren't laughing at all.

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