US clothing company ruins their reputation in Sweden - IRL and online
The labor unions traditionally have a very strong position in Swedish society, and messing with them usually means that the famous s**t hits the famous fan. These days the flying remainders also creates ugly digital footprints.
It looks like US clothing company, Urban Outfitters, didn't do their home work before asking their employees to quit their jobs so that they could be re-hired through a temp agency.
Trying to work their way around Swedish work laws stirred up a big discussion and loads of upset people. It didn't take long before there was a Facebook group ("Shame on you Urban Outfitters") with 8,800 members.
Of course, media has written lots of articles on the topic as well. Not only will UO need to spend long hours to get their reputation back up, but also their SERP. Looking at the first page of the search for "Urban Outfitters" on Swedish Google, seven of the results are regarding the protests. Several of the sources are from top Swedish newspapers and will need some dedicated work to knock down.
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Onekligen klantigt agerat. Lite intressant att fackförbundet Handels verkar anse att de anställda får bättre villkor som inhyrda. http://tinyurl.com/yhbfhr4