Uh-oh – 20% of All Tweets Are About Brands
Photo: Somewhat Frank
Marketing Charts reports on Twitter stats published by Penn State University, saying that 20% of all tweets are about brands.
“People are using tweets to express their reaction, both positive and negative, as they engage with these products and services,” said Jansen. “Tweets are about as close as one can get to the customer point of purchase for products and services.”
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