The Next Level of Social Media Skills
Photo: Kiel Bryant
When it comes to learning (and you know I feel social media curiosity is the key to success), I have always focused on one or two topics that I consider the most important at the moment.
Right now this is search engine marketing (SEM) and measurability. I think these two areas are incredibly interesting and increasingly important and that they make up the next level to reach for people who want to understand social media and what you can do with it.
When it comes to SEM I am still on the lookout for more and better blogs, but Swedish Jesper Åström is always worth a read. He has deep insights not only to SEM but also to more web techy topics such as visitor conversion.
Yesterday he posted his thoughts on how to convert a digger into a buyer. While it may seem technical, it is highly related to all forms of digital media.
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