How to summarize the social media landscape in three bullets
Friend and former colleague, Aaron Uhrmacher, has been AFK for a while, not posting on his blog. Yesterday he was back explaining the cause for his absence, and writing about how he hadn't missed social media and that nothing had changed.
- The same marketers posting too frequent Twitter updates continued to pollute the stream.
- The conversations about social media ROI, the iPhone vs. the Droid and the exaggerated death of news media continued unabated and with little in the way of new information.
- Google Wave came and went, and now everyone is back to talking about Twitter.
Aaron pokes the social media landscape right where it hurts. Social media discussions are often way too introspective and lacking a critical perspective. Let's get off of the compulsive retweeting behaviour and let's stop gathering around the same topics.
Something made me think about Bluto's speach in Animal House, when he runs out of the room (maybe it's just me who's seen the movie too many times).
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Comments to this article
Yep, that's the running out I'm referring to as well :).
I don't see the small marketing circles getting wider anytime soon. Listen to other people than marcom is good. Another important change would be to start questioning marcom people rather than retweeting them.
I love the Animal House reference. I kind of feel like Bluto the FIRST time he runs out of the room and nobody follows :-)
Maybe part of what we as PR/marketing people need to do is expand our circle and start listening to people across more diverse interests.
Cheers!