Crisis Comms through Twitter and YouTube
Domino's Pizza is going through a pretty deep communications crisis after a couple of employees posted a video doing nasty things to the food they were preparing. The interesting thing is that Domino's put up a CEO defense speach on YouTube and created a Twitter identity to answer questions.
Obvious you might say, a sign of social media reaching main stream is what I say. And an excellent example of how video should be used as a complement to basically any kind of pr.
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