Aftonbladet Ruining the RSS Experience
I am all for advertising in RSS feeds. I think it is quite amazing it hasn't evolved further than it has. Swedish tabloid, Aftonbladet, has introduced ads in some of their feeds (maybe this is old news, but I haven't seen it in the feeds I get from them), which of course should be a great way to make a few extra kronor.
However, if you want me to pay by viewing ads, please give me more than the headline and a lousy picture! Now I'll get the cheap feed but pay full price.
Also, Aftonbladet has the possibility to target me really well since these feeds are by topic. However, I think they missed doing their homework when they place ads for London Business School in a feed about entertainment.
I have a strong belief in RSS, but the publishing houses need to take part of the development to make it succesful, and this is down right counter productive.
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