Use online customer service to create a positve online footprint
Photo: throgers
Swedish SEO guru Christian Rudolf wrote an extensive and insightful piece on how brands get jacked online when negative discussions reach a high ranking in a search for the brand name. I also had the honor to add my comment to the story.
SEO is a founding part of all digital communication, something that is probably still unknown for many within communications. With people learning more about digital communication and discovering new services like blogging, Twitter, YouTube, Posterous etc, and also getting accustomed to liking or disliking brands, brand jacking will become a bigger challenge to organizations.
Digital communication has largely been about campaign sites and hoping for a viral effect, but often there is no strategy for creating positive digital footprints that prevent brand jacking. Creating and maintaining a digital presence is increasingly important and I am convinced that a function like customer service on the internet, where each client dialogue means a digital footprint, will be a natural part of a communication strategy.
Digital footprints is an important part of the strategy when we work with digital presence and online customer service for clients, answering tweets and blog or forum posts. When a forum user expresses a problem it is not only important to answer that person, but also all the users that will follow looking for information about the same product.
Making sure all questions have an answer and also letting users know that the company cares and listens to them is an important message to send both for existing customers as well as potential customers looking for a rational argument when choosing between manufacturers. And in the long run posting the answers online will save time and money for the traditional customer service.
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Copying is smart, stealing is genius
We like our showroom superstar blogger, Lina, so much we can't help looking at what she does for inspiration.
Lina's interview series "Inside the fashion victim's studio" based on the Inside the Actors Studio is great and we feel we have loads of people we want to ask questions. However we feel our questions will have to be somewhat different, something we are looking into right now. Here is the original.
- What is your least favorite word?
- What turns you on?
- What turns you off?
- What sound or noise do you love?
- What sound or noise do you hate?
- What is your favorite curse word?
- What profession other than your own would you like to attempt?
- What profession would you not like to do?
- If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates?
Gaming will never be the same again
Did I mention it is all about the details?
We think details make all the difference. This awesome donkey piñata is part of an activity that Jung carried out during this week.
Viva el Showroom blog!
Augmented Reality T-Shirt ...
... that plays the game of Rock, Paper and Scissors via the web. Visit t-post.se
FWA Site Of The Year 2009
Site Of The Year: http://www.wechoosethemoon.org/
People's Choice Award: http://soytuaire.labuat.com/
Practical implementation of AR
You have probably already heard of Augmented Reality, one of many buzz words of 2009. It's basically an application with a view of the real world merged with generated graphics reacting to the environment.
Most of its implementations I've come across so far seems to often tend to the nature of games and entertainment. But the other day I ran across an article about some guys at Columbia University’s Computer Graphics and User Interface Lab which had developed an Android based AR application that helps US Marines to repair military vehicles. Read more about it here. There is also a video available on YouTube:
Everywhere I look there's LEGO
The kids love it.
