Skittles Consumers Became Their New Copywriters
For years, Skittles has encouraged consumers to "Taste the Rainbow." Now, the candy brand wants people to "Chat the Rainbow."
The new Skittles.com features content about the candy created by its consumers on a host of social media sites, including Google’s YouTube, Facebook, Twitter and Yahoo’s Flickr photo site. On Monday, the content of the site was pulled from Twitter. Any Twitter user who mentioned the word “Skittles” was featured on the Skittles home page.
Wall Street Journal, March 3 2009
0 
