9 steps to contact bloggers

I know the headline isn't too stylish, however blogger relations are still important.

The list on how to contact bloggers was put together some time ago. Today I pulled it out of the drawer for a client, and thought it would be a good idea to post it and see if I'd get any reactions.

PR people? Bloggers?

  1. Read the blog – are they interested in what you have to say?
  2. Read the About page – do they accept press releases or other kind of information?
  3. Find out how they want information delivered (e-mail, Twitter, etc)
  4. Send individual e-mails
  5. Be a person – not a brand
  6. Don’t fake your intentions, who you are or your relationship to the blog
  7. Be polite
  8. If they don’t answer, send one reminder – then stop
  9. If they do want information, find out what kind – press releases, event invitations, etc
Olle AhnveOlle Ahnve
Posted on December 10, 2009
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