9 steps to contact bloggers
I know the headline isn't too stylish, however blogger relations are still important.
The list on how to contact bloggers was put together some time ago. Today I pulled it out of the drawer for a client, and thought it would be a good idea to post it and see if I'd get any reactions.
PR people? Bloggers?
- Read the blog – are they interested in what you have to say?
- Read the About page – do they accept press releases or other kind of information?
- Find out how they want information delivered (e-mail, Twitter, etc)
- Send individual e-mails
- Be a person – not a brand
- Don’t fake your intentions, who you are or your relationship to the blog
- Be polite
- If they don’t answer, send one reminder – then stop
- If they do want information, find out what kind – press releases, event invitations, etc


