Artists take a stand against sexist drinking traditions
If you have ever met any Swedes abroad, chances are they were probably drunk and eager to teach you some necessary Swedish swearwords. Unfortunately, we’ve all been that guy. Now it’s time for your next lesson. Hurray!
”Snaps” is the Swedish term for a small shot of strong liquor. It’s a spirit of the aquavit type usually enjoyed during the course of a meal, especially in conjunction with traditional festivities such as Midsummer’s Eve, crayfish parties and Christmas Dinners. ”Snapsvisa” is a Swedish word for a traditional drinking song which is often sung together before drinking the ”snap"s. Sounds like fun, right? Well, most times it is. But a problem in 2016 is that a ”snapsvisa” all too often carry a sexist message.
O.P Anderson is an iconic Swedish manufacturer of ”snaps”, first presented at the Gothenburg exhibition back in 1891. To celebrate their 125-year anniversary, Jung were asked to help renew outdated traditions, as celebrating should be for everyone - despite gender. The result: Two new snapsvisor written for our times together with celebrated Swedish artists Ebbot Lundberg and Gina-Lee Fahlén.